Email Marketing Strategy
Marketing will deploy a 10-week email marketing campaign targeting a database of sourced candidates and candidates from the ATS. The goal of this candidate-nurturing campaign is to provide consistent and relevant information about what makes Duke Health a premier employer and encourage recipients to apply to open positions.
Each email will be distributed bi-weekly to safeguard against spam flags and audience over saturation. Following the distribution of each email, Hueman marketing will provide Duke recruiters with the contact information for recipients who opened and clicked a link within the email for further follow-up.
Design
Marketing leverages banner images and boxed text to differentiate email content, draw the reader's attention to the most important information and encourage them to take action.
Hi *|FNAME|*,
Duke Health is currently recruiting for the following positions! Click the links below to apply:
Duke Health offers a variety of health and wellness benefits that are part of our Total Reward Program. Here are a few of the benefits we have to offer:
We seek individuals with a commitment to service who can help advance Duke Health’s missions of teaching, education, research and patient care. We invite you to explore open career opportunities with oportunities with on the Duke Health team.
Click the button below to apply today or contact RECRUITER NAME at xxxxxx@xx.com or visit the Duke Health careers page for more information at careers.dukehealth.org.
Apply Today
Hi *|FNAME|*,
Duke Health is recognized as a “Best Employer” and we’re hiring!
For years, Duke has ranked among the best institutions in the country for students and patients as a top university and health system with some of the best graduate programs. Now, Duke Health has been named as a best place to work by several publications and organizations.
Learn more about why Duke is the best:
Duke Health is currently recruiting for the following positions. Click the link to apply:
Click the button below to apply today or contact RECRUITER NAME at xxxxxx@xx.com or visit the Duke Health careers page for more information at careers.dukehealth.org.
Apply Today